John Biggs at TechCrunch:
For me it cemented the idea that this was the rebirth of the watch and Switzerland, that longtime citadel of tradition and commerce, was lost. I posited — and still posit today — that if anyone is going to bring back watch wearing, it will be Apple, and that the Apple Watch will replace the traditional quartz fashion watch on wrists around the world in all different countries and across demographics.
After seeing the Apple Watch, after understanding its capabilities and connecting the iOS dots, it was clear that this was more than a sports band. It was a watch, designed as a fashion item as well as a tool. It was a timepiece second, a communications system first, and it was clear there was interest in many camps, from those who had not worn a watch in years, the so-called smartphone generation, to folks entrenched in the mechanicals industry.
A watchmaking history lesson from John Biggs as well as some thoughts on the future of Apple Watch and the Swiss watch industry.