Apple's view of your data privacy

Apple CEO Tim Cook:

We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.

Have you ever wondered what a company does with your data but the privacy policy is too complex to understand? Apple has made it so easy to read and understand theirs that you could probably explain how it all works to someone else. If only more companies cared about keeping user data private.

If there’s something to get out of this: Privacy is hard, but understand it doesn’t have to be.

Source: Apple