Apple Watch: Here's what's in the jeweler's vault

Apple Watch is coming in April. The product marks a brand new direction for Apple — the company truly stepping into fashion for the first time — and poses as-yet-unanswered questions for Apple Retail. In particular, how will Apple sell the Watch in stores? How will customers be enabled to choose, try on and customize their device before? Not only are shoppers purchasing a piece of tech, they're also buying an aesthetic product. 

With Apple Watch, there are a plethora of designs to choose from when you take sizes, finishes, straps and bands into account. Matt Swider at TechRadar rounds up all of the choices for us: 

That's a problem for anxious early adopters. The April-bound smartwatch comes in a variety of colors and styles, way more than the iPhone 6 and iPhone 6 Plus.

In fact, there are 34 different Apple Watch choices and nine default watch faces with millions of customizations, according to Apple's website.

Here's every Apple Watch face, band and case announced so far, giving you extra time to decide which "iWatch" should be your watch before waiting in line.

We don't yet know how Apple's new retail chief Angela Ahrendts plans to tackle these issues. Formerly CEO of Burberry, she certainly knows the luxury fashion market and I'm looking forward to seeing the device in Apple Stores.

Source: TechRadar