Starbucks x Spotify

Starbucks and Spotify announced a multi-year partnership that will see the music streaming service providing the tunes in the coffee chain's brick-and-mortar stores and some interesting in-app tie-ups. From The Verge

Starbucks and Spotify have just announced a huge, multi-year deal that will make the subscription service a central element of Starbucks' in-store music experience. It'll also let customers earn free drinks if they subscribe to Spotify Premium.

All told, the agreement will link 7,000 Starbucks locations in the United States with Spotify's 60 million users to create what the new partners call "a first-of-its-kind music ecosystem." Starbucks employees (or "partners" as the company calls them) will all receive complimentary access to Spotify Premium and be able to influence the in-store playlist at Starbucks locations. They'll do this "using tools provided by Spotify," though the press release doesn't get more specific than that. Those playlists will then be made available to all Spotify users through a dedicated Starbucks section of the app.

This is a big deal for long time Apple partner Starbucks who has given away apps, iBooks and iTunes tracks in its stores for years. It will be interesting to see how that relationship is affected. 

Second, it's huge for Spotify as it tries to broaden in Premium subscriber base. We'll see how well it does in the fall when this partnership will roll out across the US — and "shortly thereafter" — when it hits the UK and Canada, but it's certainly some great advertising for the company. 

Sources: Starbucks, Spotify