Apple Watch and Continuous Computing

Ben Thompson at Stratechery:

Indeed, for now I think it likely that one of Apple’s oldest and most cherished skills — its ability to make beautiful, desirable objects — will make the Watch exactly what Tim Cook promised: another tentpole product that rivals the Mac, the iPod, the iPad, and even the iPhone. Framed as nothing more than A Watch that Does Stuff — and that you actually don’t mind wearing — Apple will rightly sell enough to kick-start a world that gets just a little bit smarter and little bit better when it knows who and where we are.

Moreover, the Watch may even help Apple to rival Google when it comes to Siri and the cloud: the best way to improve a service like Siri is to have millions of customers using it constantly, and I for one have used Siri more in the last two weeks than I have the last two years. Multiply that by millions of Watch users and you have the ingredients for a rapidly improving service. Perhaps more importantly, the fact that Siri is critical to the Watch’s success in a way it isn’t to the iPhone’s may finally properly align Apple’s incentives around improving its cloud services.

It's a shrewd analysis by Ben. We'll see in yet more time[1] how the interaction model for the Watch develops.

Source: Stratechery

  1. The device "launched" just over three weeks ago, so it is still very early days ↩

  1. The device "launched" just over three weeks ago, so it is still very early days ↩