Initial thoughts on iOS 9's News app

Apple unveiled a whole bunch of stuff at WWDC but one thing I am (naturally) really interested in its News app in iOS 9. I'm sure I'll be writing about WWDCs announcements all week, but News is something that struck me as immediately important. 

iOS 9 adds a new app to your Home screen. News conveniently collects all the stories you want to read, from top news sources, based on topics you’re most interested in — so you no longer need to move from app to app to stay informed. News also combines the rich and immersive design found in print with the interactivity of digital media, letting you enjoy stunningly crafted articles just how the publisher intended.

News isn't really a replacement for Newsstand — it's more of a content aggregator, learning about your preferences, and taking on the likes of Flipboard and Facebook's Instant Articles in the battle for your attention. News is yet another place for rich content and immersive experiences to exist and another place for publishers to host their content. 

I've just been through the beta News Publishing process and it was smooth enough. It looks like there'll be some opportunity to tinker with exactly how Noted's content is presented and monetized — but it seems like this isn't entirely necessary in order to publish on News.

As a publisher, I'm always skeptical about content silos like this, but if it means more eyeballs on my content, then I guess that's a good thing. I also appreciate that Apple has been up front about its business model for News — simply taking a cut of iAd revenue it sells against publsihers' content — and isn't liable to change its algorithms at a moment's notice to push publishers to pay for premium placement (looking at you Facebook). 

I'm looking forward to exploring News in more detail as we get closer to iOS 9's launch and, at the moment, I feel like it would be a positive thing for Noted to be included. 

Source: Apple