No new Facebook Instant Articles since launch

Jillian D'Onfro at Business Insider:

On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. [...]

Facebook posts links to all the Instant Articles here. BuzzFeed, The Atlantic, National Geographic, NBC, and The New York Times have shared Instant Articles stories (one each) so far, but The Guardian, BBC, Spiegel Online, and Bild have not.

No new stories have been published since launch.

With Apple taking wraps off its own News app yesterday, I wouldn't be surprised to see Facebook ramp up its efforts to gain more traction with publishers and users alike.

Apple has made some huge deals with publishers already — like The New York Times, normally behind a paywall, pledging to post 30 articles a week to News — and I doubt very much that Facebook wants to be left behind. After all, Facebook benefits much more from keeping a user's attention with flashy content than Apple does. 

Source: Business Insider